How to Create the Best Whatnot Profile to Increase Sales
- Candy Alexander
- Apr 10
- 3 min read
Your Whatnot profile is more than just a bio and a photo—it’s your storefront, your first impression, and your credibility all wrapped into one. A strong profile builds trust, attracts followers, and converts browsers into buyers. Here’s how to make yours stand out and drive sales:
1. Username & Display Name
Make it memorable and on-brand. Your username and display name should reflect your niche or brand identity.
If you have a brand elsewhere (e.g., Poshmark, YouTube), use the same name to keep it consistent.
Avoid random characters or confusing spellings—make it easy for people to find and tag you.
Example: Instead of @xoxoxo89935, go with @Vizzuals or @Curlyness—short, sharp, brandable.
2. Profile Photo
Use a high-resolution headshot or a professional-looking logo.
If you’re the face of the brand, a smiling, well-lit photo builds trust.
If you’re building a business brand, make sure the logo is legible and fits in the circular frame.
This image appears in live shows, on listings, and when people are scrolling—so it should pop and look trustworthy.
3. Bio (Keyword-Rich & Seller-Focused)
This is prime real estate for both SEO and building credibility.
Use relevant keywords that describe what you sell—buyers can and do search bios when looking for sellers or items.
Keep it short, keyword-packed, and persuasive.
Include:
What you sell (specific categories, brands, or themes)
Your selling experience or achievements
A call-to-action (e.g., “Follow for daily $5 sneaker drops!”)
Example:
Streetwear, Sneakers, and Vintage Tees | Nike, Supreme, Y2K & More | 200K+ Poshmark Followers | Fast Shipping | Follow for Weekly Drops
4. Banner Image (Desktop Profile Cover)
This is your digital billboard. Use it to visually represent your brand or niche.
Create a 1200 x 300 px banner using Canva or similar tools.
Include:
Your show schedule (days/times)
Your username or logo
Visuals that match your style (thrifted fashion, collectibles, shoes, etc.)
Keep text and key elements centered so they don’t get cut off on mobile.
5. Branding & Aesthetic
Build a cohesive visual identity across your profile, show thumbnails, and packaging.
Use consistent:
Fonts
Color palettes
Tone of voice
Phrases or taglines (e.g., “Thrifted Heat,” “Reseller Gold,” “Sneaker Vault”)
This creates a memorable and trustworthy vibe that brings people back.
6. Show Schedule (10+ Keyword-Rich Shows)
You should always have at least 10 upcoming shows scheduled.
This shows buyers you’re active and gives multiple opportunities for them to set reminders and follow.
Use keyword-rich titles and descriptions for every show—they’re searchable within Whatnot and boost discoverability.
Instead of “Cool Show Tonight,” write “Vintage Y2K Tees, Carhartt, Nike & More | $5 Starting Bids”
Include brand names, categories, styles, and price points.
The more you schedule ahead, the more chances you have to appear in search and get algorithm boosts.
7. Custom Thumbnails (Visual Hooks for Every Show)
Every scheduled show should have a custom thumbnail to catch the eye.
Use images that clearly show your best products or represent the theme.
Add short text overlays that mention product types or prices: “$1 Start | Jordans,” “Luxury Bags,” etc.
Canva templates help keep it quick and consistent.
8. Ratings & Reviews
Your ratings are public and influence whether buyers choose to shop with you.
Ship quickly, be polite in chat, and describe items honestly to earn 5-star reviews.
Ask satisfied buyers to leave a review—especially when you’re starting out.
High ratings lead to better placement in search and build instant credibility.
9. Linked Socials & Website
Link to your Instagram, YouTube, TikTok, or website to build deeper brand connection.
This helps turn casual viewers into followers, and followers into loyal buyers.
If you have a mailing list, storefront, or affiliate links, include them here for more touchpoints.
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