Hosting a live show on Whatnot can be an exciting and rewarding way to connect with your audience and grow your business. To help you get started, I’ve put together a detailed checklist to ensure your show goes smoothly and successfully. Whether you’re a seasoned seller or new to the platform, this guide will set you up for success.
1. Create an Idea and a Graphic
Every great show starts with a plan! Decide on the theme or purpose of your show. Are you running an auction, a flash sale, or a curated collection event? Once you’ve nailed down your idea, create an eye-catching graphic that represents your show. This will be used for promotion and to schedule your event on Whatnot.
2. Schedule the Show on Whatnot
Scheduling your show is simple and ensures your followers get notified ahead of time. Include a compelling title, description, and your graphic to draw in viewers.
3. Promote the Show on Social Media
Leverage platforms like Instagram, Facebook, or TikTok to spread the word. Share your graphic, create stories, and post countdowns to build anticipation. If you’re active on other reseller platforms, let your followers know there too!
4. Prepare and Organize Your Items
Preparation is key to running a smooth show:
• Sort and categorize your items ahead of time.
• Use clear labels or bins to keep everything organized and easy to find.
• If you’re selling clothing, ensure items are clean, steamed, or folded neatly.
5. Plan a Tracking System for Sales
A tracking system helps you stay organized during the show. Many sellers use a numbering system:
• Assign a unique number to each item.
• Keep a written list or spreadsheet to track sales and buyer information for each number.
6. Add Items to the BIN (Buy It Now) Section
Upload items to your BIN section in advance for viewers who prefer immediate purchases. Include clear photos, accurate descriptions, and competitive prices to encourage sales.
7. Prepare Your Auction Tab
For auctions, create generic listings with large quantities (e.g., 200+) based on weight categories to streamline shipping. This allows you to focus on showcasing items during the show without constantly updating your tab.
8. Add Giveaways (Optional)
If you want to boost engagement, plan a couple of giveaways during your show. Use the “sticker trick” to ensure giveaways only go to live viewers, creating an incentive for them to stay.
9. Do a Dry Run if You’re New
Practice makes perfect! Set up your camera, lighting, and microphone and run through a mock show. This will help you get comfortable with the platform and identify any technical issues before going live.
10. Double-Check Your Show Settings
Before going live, verify the following:
• Shipping Settings: Ensure the weights and dimensions for your listings are accurate.
• Lighting and Sound: Make sure your items are well-lit and that your audio is clear.
• Internet Connection: Test your Wi-Fi or Ethernet connection for a stable stream.
11. Engage with Your Audience
Once you’re live, interact with your viewers! Greet them by name, answer their questions, and keep the energy upbeat and fun. This helps create a positive experience and encourages repeat customers.
12. Post-Show Follow-Up
After your show, promptly package and ship sold items. Use your tracking system to ensure accuracy, and communicate with buyers if there are any delays or issues. Consider sending a thank-you message or including a note in their package to build customer loyalty.
Final Thoughts
Preparation is the foundation of a successful Whatnot live show. By following this checklist, you’ll not only save yourself stress but also create a seamless and enjoyable experience for both you and your audience. Good luck, and happy selling!
Is there anything else you’d like to add or customize?
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