Run, Run, Run!!!!

Run, Run, Run Your Items: How to Keep the Momentum on Whatnot

When you’re selling on platforms like Whatnot, keeping up the momentum is everything. The pace of your live streams can make or break your success, and one key rule is this: Run, run, run your items. If you want to keep your audience engaged and maximize sales, you need to keep a steady flow of products in front of your viewers. Here’s why you should adopt this strategy and how to do it effectively.

Don’t Ask, Just Run

One common mistake many sellers make is asking questions like, “What would you like me to run next?” or “Do you see anything in the bin that you want me to run?” While it might seem like a way to engage viewers, it can actually slow down the energy of your stream. It’s better to avoid this habit and keep a constant flow of products running, ensuring there is always something new up for grabs.

Not only does this keep the momentum going, but it also shows your audience that you’re in control and prepared. Asking too many questions about what to run next can come across as unprepared and unsure. Instead, your viewers should feel like they’re in a fast-paced, exciting environment where they can jump in on the action at any time.

Be in Control of Your Stream

Avoid phrases like, “I only run things if someone asks for them.” Your stream should have a sense of urgency and excitement that comes from having a steady rhythm of items running. You are the host, and it’s your job to guide the show. From the moment you go live until the last few minutes, items should be coming up one after another.

By doing this, you create a sense of scarcity and opportunity for your viewers. They never know what might come next, and this unpredictability can encourage more bids and participation. It’s your job to keep the energy high and the items flowing.

Set Your Auction Time for Success

The optimal time for running an item is about 15 seconds. This time frame is the sweet spot for giving viewers a chance to look at the item and place their bids, without dragging out the process too long. Longer auction times can make the stream feel slow and less dynamic, which can lead to losing the attention of your viewers.

Fifteen seconds is just enough time to showcase an item quickly, allow bids to come in, and move on to the next one. It keeps the pace of your stream lively and engaging, which is crucial for keeping viewers around and actively bidding.

Remember: 34% of Whatnot Users Don’t Use Sound

Here’s a surprising fact: 34% of Whatnot users typically watch streams with the sound off. This means that no matter how much you’re talking about an item, a significant portion of your audience won’t hear a word of it. Instead, they’re relying on what they can see on the screen.

This makes it even more important to keep the items running consistently. If a viewer can’t hear you, they might miss out on descriptions or details you’re sharing verbally, but they’ll still see the items coming up for auction. By maintaining a fast-paced flow, you give every viewer a fair chance to see what’s available and participate in the auction.

Keep the Energy Up

The key to a successful live sale is energy. A stream that feels slow or disjointed can turn off viewers, causing them to leave before they even have a chance to bid. On the other hand, a stream that moves quickly from one item to the next keeps people engaged, creates urgency, and drives more sales.

From the moment you go live, keep running items. Be prepared, be confident, and keep the pace up. By doing this, you create an environment where viewers feel excited and ready to bid, and you’ll see better results from your sales efforts.

In summary, don’t let your live stream stall by waiting for viewer requests or running items at a slow pace. Run, run, run your items, keep your auctions set for 15 seconds, and be mindful that some viewers might be watching without sound. With these strategies, you’ll maintain a high-energy atmosphere that keeps people bidding and coming back for more. Happy selling!