Make More Sales with Less Effort: Whatnot Introduces Variants!
If you’ve ever spent time creating multiple listings for different sizes, colors, or styles of the same product, you know how tedious it can be. Not only does it take extra effort, but it also makes it harder for buyers to find exactly what they want.
That’s why Whatnot is rolling out a new feature: Variants! This update allows sellers to list multiple options under a single Buy It Now or Flash Sale listing, making the process smoother for both sellers and buyers.
Why Variants Matter
With this new feature, you can: ✅ Save Time – No need to create separate listings for each variation. Simply add all options under one listing. ✅ Reduce Clutter – Keep your shop organized and make it easier for buyers to browse. ✅ Enhance the Shopping Experience – Buyers can select their preferred size, color, or style at checkout without confusion. ✅ Run Seamless Flash Sales – No need to restart your sale for each variation.
How Sellers Can Use Variants
This feature is a game-changer, especially for sellers in categories like: 👕 Clothing: List one t-shirt with multiple size and color options instead of creating separate listings. 👟 Shoes: Offer all sizes of a sneaker in one listing rather than multiple individual ones. 👜 Accessories: Sell a handbag in different colors without overwhelming your storefront.
Get Early Access!
Variants are currently in beta, and Whatnot is testing with a select group of sellers before rolling it out to everyone. Want to be among the first to try it? Sign up for the waitlist here: Whatnot Variant Beta Signup
This update is all about helping sellers work smarter, not harder—so you can focus on selling, not on listing the same item multiple times. 🚀
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